Good to be back.....

ive been neglecting this blog a little latley i say a little more like a lot to be honest...i blame not having enough time although i must admit i had started to forget about my little blog until a recent university project reminded me of how much i enjoyed writing and getting things off my fashion clutterd chest!!

but im sat here thinking what to write then i think to uni for some kind of inspiration..its got me thinking about what we discuss in marketing about dove...yes dove inparticular doves campaign for real beauty.This campaign interests me as im quite synical over the matter, i'll explain....

Yes i think its great that companys are using fuller figured women in the media as apposed to the size zero skeletal models were so used to being blinded by in the fashion and beauty industry, but looking into this campaign further is it just focusing on the fact that body image is such a big issue in society and capitalising on this to aid sales and profit??!

At first i thought no that doesnt seem right but after reaserching in to unilever the company that owns dove i found that they also are responsible for the production and promotion of the product lynx, the image below shows doves definition and spectrum of 'real beauty' maybe what they could also say men find attractive yet the women shown in the lynx adverts are size 8 models! i think its a case of double standards and telling consumers what they wish to hear and see in order to increase sales! Also dove is a part of the beauty industry palming women off with various products to in some way improve and change themselves...if in fact dove truly believed women are fine just the way they are then why i ask is the need to produce such products.

Althought there is a positive that comes in the form of doves self esteem fund, focused on saving the next generation from being bombarded with unrealistic images and beauty stereotypes after browsing the website http://www.campaignforrealbeauty.co.uk/#/cfrb/selfesteem/ i started to appreciate what dove were trying to acheive with this and im in full support of it even if im not as certain on the doves CFRB! i suppose i'll do the same as everyone else and wait to see if doves efforts pay off..!